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The effect of the COVID-19 pandemic has meant that hand sanitation equipment is now an essential in commercial spaces. As well as strengthening hygiene practices, these products also allow the chance for marketing as a substitute to face-to-face contact.

Advertising is important for any business looking to secure their place in the market. Branded promotional products are a great way to boost brand recognition and increase exposure of the business, at minimum cost.

Along with this, branded hand washing stations will help you to introduce your brand to potential customers and improve loyalty amongst existing clients.

But before we go into how branding your equipment could help boost company sales, it is important to first look at why you should choose to brand hand sanitation equipment.

Why Choose to Brand Hand Sanitation Equipment?

At the time of writing, the coronavirus pandemic has meant that the United Kingdom are still managing the consequences. Businesses and commercial spaces across the nation have closed, whilst those that remain open must adhere to strict social distancing and hygiene policies.

Government guidelines have been put in place to ensure sanitation processes are adhered to. People are encouraged to wash their hands regularly for at least 20 seconds in and outside of the home. In public spaces, the appropriate equipment should be provided to ensure that venues are COVID-19 secure.


There are many reasons as to why you should add branding to your hand sanitation equipment. At a time when face-to-face contact has reduced exposure to traditional marketing means (such as promotional flyers and banner displays), adding branding to your sanitation products could be one of few ways to advertise.

Being more relevant than ever, we have outlined the reasons as to why you should consider branding this type of promotional equipment.

Improve Brand Recognition

Brand recognition is when people can identify your company in an instant. These promotional items will increase the chance of the public recognising what you do, your logo or marketing message.

By adding branding to your hand sanitation equipment, you will constantly remind them of your company. This, in turn, will help people to remember you when looking for the services or products that you supply.

Boost Exposure of Your Business

Hand sanitisers are now used multiple times during the day. It has become the ‘new normal’ to clean your hands regularly whilst in commercial or public spaces. Add branding to these hand soap dispensers and improve exposure of your business logo or brand message.

Frequent exposure only increases the chances of people recognising your brand. Compared to other forms of marketing, like magazine ads or banner displays, people are more likely to remember your company through promotional products.

As well as this, you will be able to reach more people in the local area. Branding hand sanitation equipment near your business will increase the number of people who see your branding and are more likely to remember it.

Benefit from a Cost-Effective Form of Marketing

Big marketing campaigns can be expensive. That is where branded promotional items come in. They are often minimal cost because of low mass production costs. The more promotional equipment you order, the cheaper it will be for you.

On top of this, branded promotional products are a great long-term investment. You pay for the products once and then they can be used for long periods of time, earning frequent exposure to large numbers of people.

Introduce Your Company

In the days of face-to-face contact, business cards were generally used to introduce your business and its products or services. Because of the pandemic, gone are the days of people handing out business cards as they please.

To replace this, companies should use hand soap dispensers and other sanitation equipment to introduce their brand. It is a great way to display your business logo and marketing messaging whilst removing the need for face-to-face contact, helping to keep people safe.

Improve Customer Loyalty

For a business to succeed, you need a loyal customer base. Providing hand sanitation equipment is a must for all commercial spaces now. Having these in your company space will show customers that you genuinely care about their health and safety.

People tend to be loyal towards brands that deliver great customer experiences and maintain consistency. By adding your branding to sanitiser dispensers, you will regularly reinforce your business messages whilst providing gratifying encounters and COVID secure spaces.

What Equipment Is Available for Branding?

Hand sanitation covers cleaning processes for hands. This can include soap dispensers, hand sanitisers, cleaning solutions and sanitising wipes. Soap dispensers come in a variety of forms from manual to automatic, wall mounted to free standing units.

There are models to suit all environments dependent on your needs. It is important to consider footfall, space and use when deciding what dispensers to purchase. Where you place them is another important consideration, to make sure that people can use them quickly and easily.

Most soap dispensers are fully customisable, providing space to amplify your marketing communications. They offer space on the front for you to add your logo or message. Often, you will be able to change the coloured window on the front to match your branding too.

Premier Brands Can Help with Your Branding Needs

At Premier Brands, we offer quality, branded soap dispensers that are the perfect way to reach your audience without direct contact. Manufactured in the UK, our range of dispensers are made with strong and robust materials so they can cope with larger footfall environments and commercial settings.

With over 30 years of experience in branded promotional products, we provide printing in-house for the professional finish that you are looking for. Our print house is capable of meeting high demand and we offer fast turnaround times.

To know more about the hand sanitation equipment we provide, or to learn more about our branding services, please get in touch with the team. Call 01273 512 512 to talk through your needs in detail.

Premier Brands
Premier Impressions Ltd
Units 10-11, E Plan Estate, New Road Newhaven
East Sussex. BN9 0EX

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+44 (0)1273 512 512
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